The Challenge
Altwork sells high-end reclining workstations — a considered purchase with a long funnel. They needed their Shopify store instrumented well enough to know which marketing actually paid for itself.
The Solution
I built out the store's integrations and measurement: Facebook, Google, and TikTok pixels with custom events tied to the funnel, abandoned-cart recovery flows, and third-party integrations through Zapier and Hotjar.
What I Built
ROI Tracking on Ad Spend
Custom pixel events across Facebook, Google, and TikTok tie campaigns to actual purchase behavior.
Abandoned Cart Recovery
Automated follow-up for shoppers who stopped mid-purchase.
Third-Party Integrations
Zapier automation and Hotjar session insight wired into the store.
Outcome
- Ad spend measured against purchases, not clicks
Built With