The Challenge
Innovia had a Shopify site but sold only on Amazon. They wanted direct retail and wholesale sales through their own store — in the middle of restructuring the business.
The Solution
I designed the retail and wholesale UI, built non-standard product pages that let customers select multiple SKUs in one interface, rolled out on-site sales, and set up Facebook/Instagram, Google, and TikTok pixels for performance marketing.
What I Built
Multi-SKU Product Pages
Customers assemble an order across SKUs in one interface instead of page-hopping.
Retail & Wholesale Sections
One store serving both audiences.
Performance Marketing Setup
FB/IG, Google, and TikTok pixels wired for campaign tracking.
Outcome
- First direct sales through the brand's own store
Built With