The Challenge
Size-inclusive swimwear is usually photographed on bodies that do not match the sizes being sold, so buyers cannot tell how anything will actually sit.
The Solution
A storefront built around inclusive sizing and honest photography — the suits shown on the bodies they are cut for, in the water rather than in a studio.
What I Built
Inclusive sizing
The size range is the product, not an afterthought at the end of the chart.
Photography that matches the cut
Real bodies in real water, so what you see is how it sits.
Custom storefront
Catalogue, accounts and checkout built directly rather than themed onto a platform.
Outcome
- Swimwear designed for real life, not just photos
Built With