The Challenge
WellNut Farms needed retail and wholesale sales from one site — with wholesale pricing hidden behind permissions — and without maintaining two product catalogs.
The Solution
A WordPress site with Shopify Buy Button integration pulling products straight from their existing Shopify catalog, plus role-based access so wholesale buyers see their pricing and nobody else does.
What I Built
Retail & Wholesale Sections
Separate storefront experiences for each audience, with wholesale gated behind approved accounts.
Shopify as Source of Truth
Products flow in from the existing Shopify catalog — no duplicate data entry, no drift.
Role-Based Access Control
Admins control who can see wholesale pricing and sections.
Outcome
- One catalog to maintain instead of two
- Wholesale pricing visible only to approved accounts
Built With